As some of my readers may recall, a few weeks ago I had a craving for some A&W food, and to my surprise discovered all the locations in San Diego County had closed up shop. (Click here to read about it if you missed it.) Since I was in Orange County for Robert Shadbolt’s birthday at Disneyland, I decided on the way home I was going to seek out one of the A&W’s on the way home from Disneyland. But I wasn’t really hungry and by the time I found the location in Mission Viejo with a slight diversion off the highway, it was a few minutes before they closed.
I didn’t really want food, so I elected to just get a Root Beer Float, except using the Diet Root Beer instead of the regular. Officially even those are a no-no items on my Belly Fat Cure program, because the ice cream has sugar in it, and the Diet Root Beer has aspartame in it. But as a Dr. Edward Taub frequently states, “Everything in moderation….including moderation.” And so I had a small Root Beer Float with two bad ingredients. On the Belly Fat Cure, I’m not supposed to have a meal that exceeds 5 grams of sugar and 2 carb servings or a 5/2. The Diet Root Beer Float was a 17/2, which is okay on the carb end, but 2 more grams of sugar than I’m supposed to have in a whole day. Still far better than the 57/4 getting the regular root beer version would have been. So I cheated on my program a little.
Continue reading Indulging In A Little A&W
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Following the great day at Disneyland to celebrate my friend Robert Shadbolt’s birthday, our group decided on dinner at Anaheim’s Bubba Gump Shrimp Company restaurant. The chain of Bubba Gump restaurants takes it’s name and inspiration from the 1994 Forrest Gump film originally directed by Robert Zemeckis and starring Tom Hanks in the title role. As a themed restaurant, Bubba Gump offers a seafood dining menu in addition to a themed gift shop and effectively offering a unique way to keep the spirit of Forrest Gump alive and well in the mind of consumers long after the original theatrical run of the film.
According to the press kit, Paramount Pictures originally approached Rusty Pelican Restaurants, Inc. about extending the brand of Forrest Gump into the realm of casual family dining. And by 1996, the very first Bubba Gump Shrimp Company themed restaurant opened it’s doors in Montery, California. The company specifically targets tourist destinations for their restaurants, such as the Anaheim location which is a couple of blocks away from Disneyland, and other locations including Universal’s City Walk in both Hollywood and Orlando, Times Square in New York, Pier 39 in San Francisco, and the Mall of America in Minnesota. Bubba Gump is Paramount’s most successful foray into themed restaurant licensing, but wasn’t the first.
Continue reading Paramount Builds Theme Restaurants Of Entertainment Properties
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