Tag Archives: Paramount Pictures

Paramount Builds Theme Restaurants Of Entertainment Properties

Following the great day at Disneyland to celebrate my friend Robert Shadbolt’s birthday, our group decided on dinner at Anaheim’s Bubba Gump Shrimp Company restaurant. The chain of Bubba Gump restaurants takes it’s name and inspiration from the 1994 Forrest Gump film originally directed by Robert Zemeckis and starring Tom Hanks in the title role. As a themed restaurant, Bubba Gump offers a seafood dining menu in addition to a themed gift shop and effectively offering a unique way to keep the spirit of Forrest Gump alive and well in the mind of consumers long after the original theatrical run of the film.

According to the press kit, Paramount Pictures originally approached Rusty Pelican Restaurants, Inc. about extending the brand of Forrest Gump into the realm of casual family dining. And by 1996, the very first Bubba Gump Shrimp Company themed restaurant opened it’s doors in Montery, California. The company specifically targets tourist destinations for their restaurants, such as the Anaheim location which is a couple of blocks away from Disneyland, and other locations including Universal’s City Walk in both Hollywood and Orlando, Times Square in New York, Pier 39 in San Francisco, and the Mall of America in Minnesota. Bubba Gump is Paramount’s most successful foray into themed restaurant licensing, but wasn’t the first.

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Target’s Interesting Packaging For Star Trek DVD & Blu-Ray

Star Trek Target Blu RayAs retailers coerce manufacturers into getting exclusive versions of products to try and attract buyers without having to actually compete on price. In a way it’s kind of a dirty way to get fans to buy multiple products when exclusives are offered to multiple retailers and to extort the highest prices on the “Limited Edition” versions.

In the case of the latest Star Trek film, here in the US, Paramount Pictures, authorized several exclusives options. One set of retailers, FYE, Coconuts, & Suncoast, (all owned by the same parent company) offered the film in a collectible steelbox shell, Hollywood Video is offering a chance to win an autographed poster with a purchase or rental of the movie, Best Buy is offering a set of four pins to cover the various departmental delta shields seen on the uniforms in the movie. CVS Pharmacies are offering the chance to buy the movie for a discounted rate with the purchase of an iTunes gift card. Allegedly Wal-Mart is or was offering a Blu-Ray set that included the standard DVD as well, but I’ve not been able to confirm that one. And both Amazon and Target are offering Enterprise models as their exclusives. The Amazon one is certainly the higher ticket one, made of solid metal with chrome, textured steel and pewter finishes as well as being limited to only 5,000 pieces but at $100 a pop, a little too pricey in my book, albeit very nice looking.

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