My recent visit to Target also brought about an unexpected and not so happy sight to be seen. The Pepperidge Farm Cookie section in Target not only had no Tim Tams left, there wasn’t even a spot on the shelf for them any more! This criminal injustice left me a bit angered at Target because in the heat of the moment, they were the easiest uhm… target… to be upset with.
If you’re not familiar with Tim Tams, they are just the most amazing cookies from Australia (although Aussie’s will correct you and state they are “biscuits” not “cookies”). In early 2009, Pepperidge Farms cookies brought them in to be sold at Target exclusively for a limited period of time to test them out to see if they’d take off in popularity here in North America. The Tim Tams are not actually made by Pepperidge Farms, but by Arnott’s of Australia, who in turn just wrap the cookies in Pepperidge Farms logo packaging and ship them off to America. So to those who think the Pepperidge Farms packaged Tim Tams are inferior to Australia’s Arnott’s labeled Tim Tams, they’re exactly the same and made by the same machines.
Of course, this original test marketing was right around the time I was starting the Belly Fat Cure so cookies were not part of that plan due to the high sugar content. I didn’t buy any of them during Target’s originally carrying the product but I certainly made sure to tell people about them because I really wanted to see them become a permanent product on store shelves here in America. I knew when the test was done they’d be gone, but I was hopeful they’d be back some day.