As retailers coerce manufacturers into getting exclusive versions of products to try and attract buyers without having to actually compete on price. In a way it’s kind of a dirty way to get fans to buy multiple products when exclusives are offered to multiple retailers and to extort the highest prices on the “Limited Edition” versions.
In the case of the latest Star Trek film, here in the US, Paramount Pictures, authorized several exclusives options. One set of retailers, FYE, Coconuts, & Suncoast, (all owned by the same parent company) offered the film in a collectible steelbox shell, Hollywood Video is offering a chance to win an autographed poster with a purchase or rental of the movie, Best Buy is offering a set of four pins to cover the various departmental delta shields seen on the uniforms in the movie. CVS Pharmacies are offering the chance to buy the movie for a discounted rate with the purchase of an iTunes gift card. Allegedly Wal-Mart is or was offering a Blu-Ray set that included the standard DVD as well, but I’ve not been able to confirm that one. And both Amazon and Target are offering Enterprise models as their exclusives. The Amazon one is certainly the higher ticket one, made of solid metal with chrome, textured steel and pewter finishes as well as being limited to only 5,000 pieces but at $100 a pop, a little too pricey in my book, albeit very nice looking.