On Wednesday night some of my friends got together for a little get together at one of the local Rubio’s restaurants. It was dubbed an “Economy Dinner Night” due to one member of our group of friends, Jason Murillo, works for the corporate office of Rubio’s which is here in San Diego (or rather Carlsbad to be more specific). He was able to allow us all to get together and use his 50% off employee discount.
Rubio’s was started by a fellow San Diego State University Alumni, Ralph Rubio, on the basis of a fish taco inspired by the fish tacos Rubio tried and loved on a surfing trip into Mexico. Rubio brought the concept north of the border and hasn’t looked back ever since. His fish tacos were a huge hit here in San Diego and the company has been expanding out to bring the concept of fish tacos as well as many other Baja inspired menu items to all parts of California as well as Rubio’s restaurants in Nevada, Arizona, Utah, and Colorado. I remember being very hesitant to try my first fish taco, but I was hooked and I usually offer to take my out of town friends to try one, although I’ve had a few just not be able to wrap their minds about fish being inside of a taco. It’s their loss because they’re quite good.