While out and about on some errands, I came across this public transit bench ad for a San Diego realtor named Mary McTernan, who has elected to promote herself as a “hassle free” listing to sell your home with the tagline “You Can Fire Me Anytime!!” But one has to wonder if this is sending the right message to prospective clients.
I can understand what Mary is trying to accomplish with the ad by indicating that she wants to be one less hassle in your life by making it easy to sell your home. If she’s not able to accomplish it, you can fire her and be on your way, no messy breaking of a contract, and the other messy stuff when you find yourself stuck with a listing Realtor who isn’t living up to your needs as a seller.
However, what the sign could also indicate is that Mary isn’t going too work to hard at selling your property because you can get rid of her anytime and it’s better if she doesn’t . Or it could mean she will work very hard because you could release her at any time. In a way it’s a very mixed message. Personally, I feel the message she is sending out there is that her name is synonymous with disposable. She’s destroying any perceived value of her services and that she’s about as useful as any broken product that is not worth trying to fix and keep.
Continue reading You Can Fire Me Realtor Ad – Brilliant Or Sending Wrong Message?