While out and about on some errands, I came across this public transit bench ad for a San Diego realtor named Mary McTernan, who has elected to promote herself as a “hassle free” listing to sell your home with the tagline “You Can Fire Me Anytime!!” But one has to wonder if this is sending the right message to prospective clients.
I can understand what Mary is trying to accomplish with the ad by indicating that she wants to be one less hassle in your life by making it easy to sell your home. If she’s not able to accomplish it, you can fire her and be on your way, no messy breaking of a contract, and the other messy stuff when you find yourself stuck with a listing Realtor who isn’t living up to your needs as a seller.
However, what the sign could also indicate is that Mary isn’t going too work to hard at selling your property because you can get rid of her anytime and it’s better if she doesn’t . Or it could mean she will work very hard because you could release her at any time. In a way it’s a very mixed message. Personally, I feel the message she is sending out there is that her name is synonymous with disposable. She’s destroying any perceived value of her services and that she’s about as useful as any broken product that is not worth trying to fix and keep.
Continue reading You Can Fire Me Realtor Ad – Brilliant Or Sending Wrong Message?
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Yesterday, I decided to stop for some food after work and while driving through Escondido, I decided to stop at the 
I’ve been checking out some of the Sirius XM Satellite Radio stations I’ve never really checked out thanks to their new iPhone app which means I now have a radio on me all the time instead of my Sirius Stiletto radio which I leave at home so it will record the early morning programs that I want to listen to that are on while I’m at work. One of the stations I’ve been enjoying lately is the Raw Dog comedy channel. 
After having attended the last two San Diego Pride Parade’s in the last couple of years and having to work, I decided this year I was going to make sure I saved a few days of time off so that I could take part in the festivities this year. And with the 
As of June 13, 2001 at 12:01 Eastern Time Zone (US East Coast) Facebook is allowing users the opportunity to pick their own username URL. You could essentially call it a vanity URL. So instead of a user name being a very unrelenting random series of numbers, you can actually get one in your own name or nickname. It makes it easier to share with others. 
Connie Ragen Green, an Internet Marketer, introduced to me through Raymond Aaron’s “
Skype officially made it’s debut in the iTunes Application Store recently. To say it was a highly anticipated application would be the understatement of the year. Some reports have indicated that the application was downloaded over a million times in the first two days it was available, approximately one download every six seconds to put it in perspective.
Thanks to having attended “Xanadu” at the 