While out and about on some errands, I came across this public transit bench ad for a San Diego realtor named Mary McTernan, who has elected to promote herself as a “hassle free” listing to sell your home with the tagline “You Can Fire Me Anytime!!” But one has to wonder if this is sending the right message to prospective clients.
I can understand what Mary is trying to accomplish with the ad by indicating that she wants to be one less hassle in your life by making it easy to sell your home. If she’s not able to accomplish it, you can fire her and be on your way, no messy breaking of a contract, and the other messy stuff when you find yourself stuck with a listing Realtor who isn’t living up to your needs as a seller.
However, what the sign could also indicate is that Mary isn’t going too work to hard at selling your property because you can get rid of her anytime and it’s better if she doesn’t . Or it could mean she will work very hard because you could release her at any time. In a way it’s a very mixed message. Personally, I feel the message she is sending out there is that her name is synonymous with disposable. She’s destroying any perceived value of her services and that she’s about as useful as any broken product that is not worth trying to fix and keep.
My vote is that if I had a property to sell, Mary’s ad has just gotten her fired before she ever had a chance to be hired. I think Mary needs an approach that makes her seem like an essential component to the sale of a property so that the seller would get the impression a sale for top dollar will never occur without her help. She needs to show she deserves that commission and that the house will never sell without her. You don’t get that impression if Mary is as disposable as a candy bar wrapper.