Tag Archives: Pacific Beach

Jorge Cruise Does A Book Signing At Costco

To help promote the Belly Fat Cure book, Jorge Cruise has been making a couple of appearances to sign books for the public. At the moment only two appearances had been scheduled, an appearance earlier in the month at a Costco membership warehouse in New York, and today at the Morena Boulevard Costco here in San Diego. The signing started at noon.

I wasn’t planning on attending but I had an appointment to check out a room for rent in the Pacific Beach area at 2 pm and Pacific Beach is just a couple of miles from the Costco location. I took care of my morning errands and got to the Pacific Beach area at about 1 pm and since I had an hour before my appointment, I headed right over to the Costco. I wasn’t sure if it was still going on but thought I’d check it out just in case.

Sure enough, the signing was still going on and Jorge was busy talking to folks and as soon as he saw me he introduced me to the group of people around the table. He invited people to ask me questions and I did field a few from people who had seen the sugar video I did with Jorge. Overall it was really nice to meet some people interested in losing weight. Also there was Michelle McGowen, a fellow Belly Fat Cure success story. Jorge then shared samples of his sugar free brownies with the crowd and amazed them all with how sweet tasting a sugar free treat can be.

Continue reading Jorge Cruise Does A Book Signing At Costco

Filled Up Which Wich? Loyalty Card

In what will most likely be my final visit to Which Wich? for the year, I went to redeem the loyalty punch card for my free sandwich. I had collected the necessary ten stamps from the purchase of ten sandwiches over the course of the last couple of months. I have to admit I love these kind of gimmick programs as I find the collection process of the program nearly as much fun as the redeeming aspect of the process. It’s almost like a mini-goals card, and each punch brings you one step closer to that free prize, in this case a sandwich.

When you think about it, it’s really a good deal for the restaurants or other businesses that offer these kind of loyalty programs. In the case of Which Wich?, the value of a completed card is the price of a single sandwich, here in the San Diego area, that means a full card is worth $5.25. But in order to get that $5.25, a total of $52.50 needs to be spent. That’s just the bare minimum that must be spent, that doesn’t include the chips, cookies, or drinks people may buy in addition to the sandwiches. Which Wich? even takes it a step further and adding an end of the year deadline for the punches to be collected and redeemed. This card when full expires on December 31. Any unredeemed cards or ones that didn’t collect enough punches are voided and the whole process starts over on January 1.

Continue reading Filled Up Which Wich? Loyalty Card

Trying The Which Wich? In Santa Ana

Which Wich? Santa AnaSince originally being introduced to Which Wich? sandwich shops by Brian Hill, I’ve also become a fan of the shops and have recently made a point to try out all three of the Which Wich? locations here in San Diego. And since there’s just one additional location in California at the present time, I thought I might as well check it out too, since I’d be in the area to visit Knott’s Berry Farm and Disneyland for my birthday.

As I wrapped up my afternoon at Knott’s Berry Farm, I punched in Which Wich? into the Google Maps on my iPhone and it pulled up the Santa Ana location and I used the directions feature to tell me how to get there from Knott’s Berry Farm. It was just a short little drive down the Interstate 5, past Disneyland, and once I found the right highway exit, just a couple of miles to the East of the highway.

I got there in no time at all and despite the relative emptiness of the shopping center in general, the Which Wich? location was actually busy. There were a couple of people waiting for sandwiches to be made, one at the register, and a couple filling out bags for their orders and a number of people at the various tables in the shop. There even was a California Highway Patrol officer enjoying a sandwich in there at the time.

Continue reading Trying The Which Wich? In Santa Ana

Officially Been To Every Which Wich? In San Diego

Which WichI have officially now tried each and every Which Wich? location in the San Diego area. To date there are three locations. The first location to open was the Hillcrest location on 5th Avenue. The second location to open was the Pacific Beach location off of Garnet. And the newest addition to the San Diego Which Wich? family is the Carlsbad location located in the Forum shopping center off of Calle Barcelona. However, I didn’t visit them in the order of their openings, I started with the Hillcrest location, then tried the Carlsbad location, before finally making it to the Pacific Beach location.

As a new and up and coming chain of sandwich shops here in San Diego, I have become a big fan of their concept as a sandwich shop. The premise that you set foot in the shop, grab a Which Wich? bag for one of the ten sandwich categories or get the bag for their signature sandwich, “The Wicked” and a red sharpie and you proceed to check off the condiments and toppings you’d like on your sandwich. I’ve included a photograph of one of my sandwich bags for a Roast Beef sandwich I had on one of my visits. From there you take your bag to the register and purchase the sandwich and if you like you can add on your choice of chips, cookies, sodas, iced teas, and milkshakes and then relax while the sandwich experts behind the counter make your sandwich completely customized to your order. There’s no need to point at ingredients or shout over a sneeze guard like at other sandwich shops. Your sandwich comes out how you want it, and when you write your name on the bag, you get the extra personal touch of having your sandwich called out by your name.

Continue reading Officially Been To Every Which Wich? In San Diego

Which Wich? Comes To Carlsbad

Which Wich CarlsbadI’m excited to report that the folks of San Diego’s North County now have their first Which Wich? Sandwich shop. I’ve previously reported about my first experience at the Hillcrest Which Wich? shop. (Click here to read about my first visit to Which Wich?). For those unfamiliar with the concept of how Which Wich? works, you enter the store and grab a bag for the category of sandwich you want, then using a supplied Red Sharpie pen, you check off all the toppings and condiments you want on the sandwich as well as your name at the bottom, then take the bag to the register to pay and then the sandwich will be prepared exactly to your specifications while you wait a couple of short minutes. No muss, no fuss, no having to shout over a glass separator and pointing at toppings, just a sandwich made exactly how you want it.

With my good friend Patsy Ledene from my hometown of Calgary, I wanted to introduce her to Which Wich? and their amazing sandwiches. Since she was already in Carlsbad staying with another friend of hers in the San Diego area, it seemed almost funny that when I went to pick her up, the Forum shopping center that Which Wich is in, just happens to be the closest shopping center to where I was meeting Patsy. Our first order of business was finding where in the shopping center Which Wich? is located. We ended up driving past several shops before we finally found it.

Continue reading Which Wich? Comes To Carlsbad

Death By Sugar – Two Experiments For Jorge Cruise’s Upcoming Documentary

Death By Sugar - A Documentary By Jorge CruiseOn Wednesday morning I received an early morning call from Jorge Cruise who wanted to know if I’d be willing to participate in a little experiment for his documentary that’s tentatively being called “Death By Sugar.” After he explained what he was looking to achieve, I was definitely willing to participate, albeit a little hesitant about consuming a high quantity of sugar for the experiment.

The tests were going to involve some blood draws and in order to get a pure sample Jorge called me early to ensure he caught before I had any food for the day. So I agreed to have nothing but water between then and the noon meeting time at the office of Dr. James Novak in Pacific Beach. When I got to Dr. Novak’s clinic, Jorge was already there waiting for me. I was introduced to Jared Davis who was here to film the experiment and Kelly Wiggin, a nurse in Dr. Novak’s office, who like me had been through Jorge’s Belly Fat Cure Program and lost weight. Kelly had been in an earlier test case group and she will be featured in the final version of the Belly Fat Cure book so be sure to look for her testimonial when the book comes out! Kelly was going to be in charge of taking my blood draws.

The initial experiment was going to consist of a blood draw to show what my blood looks like with no food in my system for over 14 hours. So basically blood in a fasted state. Then I was to consume approximately 300 grams of sugar, and then we would do three additional blood draws, one at ten minutes following the sugar, one at thirty minutes following the sugar, and then again at one hour following the sugar. Now keep in mind, I’ve been on Jorge Cruise’s Belly Fat Cure program for the last 12 weeks and I’ve had no more than 15 grams of sugar per day in those 12 week, most of the time I’ve averaged about 7 to 10 grams of sugar per day. So a meal consisting of 300 grams of sugar was going to be more sugar in one sitting than I’ve had in the last 30 days combined.

Continue reading Death By Sugar – Two Experiments For Jorge Cruise’s Upcoming Documentary

Which Wich Offers Wonderful Sandwiches

Which WichOn the recommendation of Brian Hill, a friend who is part of a local scene podcast, mentioned trying this new chain of sandwich shops that has recently opened up a location in San Diego. This chain is called “Which Wich” and the premise of the chain is that when you step into the shop, you grab a sandwich bag that corresponds to the type of meat that you want on the sandwich and then from there, you use a red Sharpie marker pen to check off all the various options for the type of bread as well all the additional items from condiments to bacon and dressings that you want added to the sandwich.

All the sandwiches are the same price (unless you opt to add additional meats or try their signature sandwich called “The Wicked” which consists of five types of meats and three cheeses). At the bottom of the bag is a spot to write in your name, then you take the bag to the counter and they ring up your order then make it exactly as you ordered it. You can add additional items to your order such as a bag of potato chips. And they even make their own house potato chips too.

Continue reading Which Wich Offers Wonderful Sandwiches