It seems that there’s always a new competitor out there in the field seeing to claim ownership of the best burger title, and this month a new competitor is throwing their hat into the competition here in San Diego. Smashburger, a chain of premium burger joints, has opened their doors of their very first store in San Diego county. Their first location is located in downtown La Jolla, home to some fine restaurants and premium shopping experiences. Perfect for a place offering superior quality burgers.
I’ve actually been to Smashburger twice now. The first visit was with a couple of friends. I met them there after I got done with work. They had driven up from San Diego and I was heading South from work. The restaurant itself wasn’t jam packed with people yet, but the parking in La Jolla was a challenge. The only unfortunate side about La Jolla is that parking and getting around there are not the most enjoyable experiences. So until Smashburger opens some more locations, the La Jolla location is just going to be an occasional visit depending on how willing I am to put up with frustrating parking.
The second visit I went with another friend who was out of town at the time I went with the first two friends and while we were there my friend had a suggestion for their manager and he came out and talked with us for a few minutes. Apparently the success of the new La Jolla location has been far exceeding expectations so they’ve been readily welcomed into San Diego. At peak meal periods they’re struggling to meet the demand and that’s always a good sign.