In what will most likely be my final visit to Which Wich? for the year, I went to redeem the loyalty punch card for my free sandwich. I had collected the necessary ten stamps from the purchase of ten sandwiches over the course of the last couple of months. I have to admit I love these kind of gimmick programs as I find the collection process of the program nearly as much fun as the redeeming aspect of the process. It’s almost like a mini-goals card, and each punch brings you one step closer to that free prize, in this case a sandwich.
When you think about it, it’s really a good deal for the restaurants or other businesses that offer these kind of loyalty programs. In the case of Which Wich?, the value of a completed card is the price of a single sandwich, here in the San Diego area, that means a full card is worth $5.25. But in order to get that $5.25, a total of $52.50 needs to be spent. That’s just the bare minimum that must be spent, that doesn’t include the chips, cookies, or drinks people may buy in addition to the sandwiches. Which Wich? even takes it a step further and adding an end of the year deadline for the punches to be collected and redeemed. This card when full expires on December 31. Any unredeemed cards or ones that didn’t collect enough punches are voided and the whole process starts over on January 1.