Tag Archives: Gimmick

Filled Up Which Wich? Loyalty Card

In what will most likely be my final visit to Which Wich? for the year, I went to redeem the loyalty punch card for my free sandwich. I had collected the necessary ten stamps from the purchase of ten sandwiches over the course of the last couple of months. I have to admit I love these kind of gimmick programs as I find the collection process of the program nearly as much fun as the redeeming aspect of the process. It’s almost like a mini-goals card, and each punch brings you one step closer to that free prize, in this case a sandwich.

When you think about it, it’s really a good deal for the restaurants or other businesses that offer these kind of loyalty programs. In the case of Which Wich?, the value of a completed card is the price of a single sandwich, here in the San Diego area, that means a full card is worth $5.25. But in order to get that $5.25, a total of $52.50 needs to be spent. That’s just the bare minimum that must be spent, that doesn’t include the chips, cookies, or drinks people may buy in addition to the sandwiches. Which Wich? even takes it a step further and adding an end of the year deadline for the punches to be collected and redeemed. This card when full expires on December 31. Any unredeemed cards or ones that didn’t collect enough punches are voided and the whole process starts over on January 1.

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Food Lovers Fat Loss System Sounds A Lot Like The Belly Fat Cure

Food Lovers Fat LossIn addition to seeing the Speak & Spell when I was browsing through the channels, I also came across an infomercial for a weight loss program called “The Food Lovers Fat Loss System” by some mysterious guy named Robert Ferguson. I stopped to watch the infomercial out of curiosity to what the gimmick of diet program is. And from what I saw, it looks to me that the program is very similar to what I’ve learned on Jorge Cruise’s Belly Fat Cure program.

The infomercial claims that its possible to still eat all your favorite foods and do so in a way that makes it so that it will speed up your metabolism and help you lose weight. It then has some older lady with lesbian-esque spikey hair proclaims she can eat chocolate, pastas with cream sauces, pancakes, and has kept the weight off for over four years. My first thoughts were, yeah, all of those can be done on the Belly Fat Cure, but how can this lady have kept the weight off for four years if this a program that looks pretty new? Robert Ferguson then says you’ll eat so you’ll never be hungry, never have food you don’t like, and never deprive yourself of the foods you love.

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