While out and about on some errands, I came across this public transit bench ad for a San Diego realtor named Mary McTernan, who has elected to promote herself as a “hassle free” listing to sell your home with the tagline “You Can Fire Me Anytime!!” But one has to wonder if this is sending the right message to prospective clients.
I can understand what Mary is trying to accomplish with the ad by indicating that she wants to be one less hassle in your life by making it easy to sell your home. If she’s not able to accomplish it, you can fire her and be on your way, no messy breaking of a contract, and the other messy stuff when you find yourself stuck with a listing Realtor who isn’t living up to your needs as a seller.
However, what the sign could also indicate is that Mary isn’t going too work to hard at selling your property because you can get rid of her anytime and it’s better if she doesn’t . Or it could mean she will work very hard because you could release her at any time. In a way it’s a very mixed message. Personally, I feel the message she is sending out there is that her name is synonymous with disposable. She’s destroying any perceived value of her services and that she’s about as useful as any broken product that is not worth trying to fix and keep.
Continue reading You Can Fire Me Realtor Ad – Brilliant Or Sending Wrong Message?
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While this is technically old news, I just heard about it for the first time today through an article relating to advertising considered to be offensive. The commercial in question here that I am writing about is what I found to be a hilarious commercial for Snickers candy bars that uses Mr. T to poke fun at the supposed lack of masculinity when it comes to speed walking.
The commercial was widely regarded in the humorous spirit the ad was intended to be viewed. According to the Advertising Standards Authority of the UK the ad barely ruffled feathers and a spokesperson for Mars, the parent company of Snickers candy bars, the ad was meant to be funny and was positively received in the UK. If the commercial is designed to be funny and the intended audience of the commercial does find it funny, what is the controversy?
The controversy is that some American organizations took great offense to the commercial and have caused such a ruckus about it that Mars has opted to permanently retire the ad and no longer show it anywhere in the world. Keep in mind the commercial was made for the UK market, it wasn’t shown in the United States at all prior to the controversy. The parent company of the advertising agency responsible for the ad received an open letter challenging the ad in a US advertising industry title and the Human Rights Campaign declared the commercial offensive to the gay, lesbian, bi, transgender community by implying that the speedwalker was a homosexual and the attack on the speedwalker both verbally and with Snickers Bars being shot out of a machine gun, is essentially a hate crime.
Continue reading America Needs To Lighten Up And Get A Sense Of Humor
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On my last visit to my mom’s house, I presented her with a couple of Eat-More candy bars from GoCanuck.com that I had ordered for her. The candy bars sparked a discussion of some of the things from Canada we miss, and as we reminisced, my mom mentioned, Nanimo Bars. Nanimo Bars are a layered dessert cake that feature a base layer, a layer of custard, topped with a layer of chocolate. The legend has it that the dessert was created by a housewife from Nanimo, British Columbia who decided to name it after the town. How true that is or not, I don’t know, but in any case, it’s kind of a well known dessert in Western Canada.
Well my mom, pulled out her recipe book from Canada from which she used to make the recipe and I decided to make a photo copy of it and thought I would see if I could make a sugar-free version of it to be complaint with Jorge Cruise’s Belly Fat Cure program. And it presented some interesting challenges. A couple of the ingredients were going to present a challenge, but I was up for the challenge.
Continue reading Sometimes You Just Have To Get Imported Ingredients
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