When I was asked to be an evaluator of the first paid Belly Fat Cure coaching group as someone who’s been in the program and had great success with it, the last thing I expected to happen was to actually make some new friends in the process. I wasn’t really looking to have regular interaction with any of the folks in the program, just serve as an independent observer lurking in the shadows. However, one of those clients, Amber, who had started a blog entitled, “Me & Jorge” to document her journey through the Belly Fat Cure coaching program, reached out to me as a fellow blogger and the rest is as they say, history.
Amber initially was very shy about photographs, so I didn’t know what she looked like until well into the coaching program. This reminded me of my early days in my blogging as the program was at that point, still a work in progress and I wasn’t quite sure what I could share or not share on my blog about the program. I worked around it by always pointing people to the free report that was available on JorgeCruise.com at the time so that those who wanted more program specific details could download what Jorge was freely making available and just recap what had been working for me. I was very careful to leave out more specific details that were not yet available to the public.
Continue reading Live Jorge Cruise Event Brings Face To Face Meeting Of Bloggers
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It seems like in no time at all Sugar has gone from the perceived image of being completely harmless to two major blows within the course of a week. Last week the American Heart Association warned of the dangers of too much sugar consumption citing that Americans should not consume more than 6 teaspoons of sugar in a day for women and 9 teaspoons of sugar in a day for men. This week the Department of Health and Mental Hygiene for New York City has launched a campaign targeting the dangers of consuming too much sugar from liquid sources such as soft drinks, sports drinks, and sweetened iced teas. The campaign is called “Pouring On The Pounds” and features some aggressively graphic imagery of a sugary beverage being poured into a glass, however before the liquid hits the glass, it’s become a “glob” of fat.
The campaign asks “Are You Pouring On The Pounds?” and then recommends replacing the sugar loaded beverages with water, seltzer, or low-fat milk as a substitute. The heart of the campaign is definitely the visual as their ads feature a soda bottle shaped a lot like a Coca-Cola bottle, a sports drink bottle that resembles Gatorade, and a sweetened iced tea that looks a lot like Snapple. Obviously they can’t show the brands, but are trying to aim for ones you can identify from the shapes of their bottles. The gross image of the fat in the glass, conveniently overflowing out of the glass is very powerful. The image seems to be designed to get people to pay attention to what they’re drinking. It’s all to easy to forget about the liquids we drink in a day when taking a look at how much sugar we consume in a day. Most people can easily see the foods we eat as a source, but liquids we tend to forget because we don’t always see them as food too.
Continue reading New York City Campaign Asks If You’re Pouring On The Pounds
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