Category Archives: Branding

You Can Fire Me Realtor Ad – Brilliant Or Sending Wrong Message?

While out and about on some errands, I came across this public transit bench ad for a San Diego realtor named Mary McTernan, who has elected to promote herself as a “hassle free” listing to sell your home with the tagline “You Can Fire Me Anytime!!” But one has to wonder if this is sending the right message to prospective clients.

I can understand what Mary is trying to accomplish with the ad by indicating that she wants to be one less hassle in your life by making it easy to sell your home. If she’s not able to accomplish it, you can fire her and be on your way, no messy breaking of a contract, and the other messy stuff when you find yourself stuck with a listing Realtor who isn’t living up to your needs as a seller.

However, what the sign could also indicate is that Mary isn’t going too work to hard at selling your property because you can get rid of her anytime and it’s better if she doesn’t . Or it could mean she will work very hard because you could release her at any time. In a way it’s a very mixed message. Personally, I feel the message she is sending out there is that her name is synonymous with disposable. She’s destroying any perceived value of her services and that she’s about as useful as any broken product that is not worth trying to fix and keep.

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Paramount Builds Theme Restaurants Of Entertainment Properties

Following the great day at Disneyland to celebrate my friend Robert Shadbolt’s birthday, our group decided on dinner at Anaheim’s Bubba Gump Shrimp Company restaurant. The chain of Bubba Gump restaurants takes it’s name and inspiration from the 1994 Forrest Gump film originally directed by Robert Zemeckis and starring Tom Hanks in the title role. As a themed restaurant, Bubba Gump offers a seafood dining menu in addition to a themed gift shop and effectively offering a unique way to keep the spirit of Forrest Gump alive and well in the mind of consumers long after the original theatrical run of the film.

According to the press kit, Paramount Pictures originally approached Rusty Pelican Restaurants, Inc. about extending the brand of Forrest Gump into the realm of casual family dining. And by 1996, the very first Bubba Gump Shrimp Company themed restaurant opened it’s doors in Montery, California. The company specifically targets tourist destinations for their restaurants, such as the Anaheim location which is a couple of blocks away from Disneyland, and other locations including Universal’s City Walk in both Hollywood and Orlando, Times Square in New York, Pier 39 in San Francisco, and the Mall of America in Minnesota. Bubba Gump is Paramount’s most successful foray into themed restaurant licensing, but wasn’t the first.

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