The other night I happened to be visiting the Bed Bath And Beyond store in the 4S Ranch Section of Rancho Bernardo. I left Bed Bath And Beyond empty handed and figured I was in the area, I should check out the Jimbo’s Naturally store which is the local health food store which happens to be in the same shopping complex. I happened to need some unsweetened almond milk, so I thought should just pop in.
While browsing through the store, I ended up over by the cooler that stocks bottles of water in a variety of sizes, everything from gallon size bottles on down to individual sizes. The display case had a big section filled with bottles of water that featured really brightly colored pictures of fruits and berries. While the photos of the fruits and berries caught my eye, it was the name of the product, “Hint” and it’s tag line, “Drink water, not sugar” that made me pick up a bottle to read the label. Just looking at the Nutrition Facts label, hint water is identical to ordinary water, no calories, no fat, no sodium, no carbohydrates, no proteins, and no sugar whatsoever. The only difference to be found on the label is in the ingredient list, where in addition to purified water, it has whatever it happens to be flavored with. Just pure and simple, water and the labeled ingredient that gives it flavor, no sugar, no sweeteners, and no preservatives.
The label interested me enough that I decided I was going to buy a bottle to give it a try. Now the trick was to pick a flavor as there were a bunch of different flavors available. Ultimately I narrowed it down to a choice between the Watermelon and Strawberry-Kiwi flavors and after a few moments, I ultimately decided I wanted to try the Watermelon one first. I took the bottle up to the register and paid for my bottle of Watermelon flavored Hint. And from the first sip, I was impressed. The flavor is very subtle, Hint tastes exactly like water, but with enough of the watermelon flavor to make the water a little bit more exotic.
As someone who’s lost over 70 pounds with Jorge Cruise’s Belly Fat Cure program, I’m always on the look out for new and different products to use especially beverage products that are compliant with the program. I know that water is one of the best things I can be drinking, and I do drink a lot of it, I find that I run into the problem that I get a little bored with water because it has no flavor. I’ve already replaced my sodas with Zevia‘s all natural sodas that are sweetened with Stevia and Erythritol, but I don’t always want a soda. Sometimes I just want water but will get something else instead because I want a little flavor. Now Hint provides a solution that is water but with subtle hints of other flavors.
I liked the Watermelon Hint so much, that I looked them up online and visited their website at DrinkHint.com. I even sent them an e-mail to thank them for such a great product. I also asked if they were willing to send me a few samples to try so I could review them here on my blog, and I got a wonderful e-mail back from the company founder, Kara Goldin, who was more than happy to arrange some samples for me.
The samples arrived about a week later and I got samples of six of their flavors, Blackberry, Watermelon, Mango-Grapefruit, Pomegranate-Tangerine, Strawberry-Kiwi, and Raspberry-Lime. They were kind enough to send a couple bottles of each of the flavors. I decided to save a couple of bottles to take in with me the next time I visited Jorge Cruise’s office as I knew he would be interested. And sure enough, when I saw him, he was immediately enamored by the tag line “Drink Water, Not Sugar” just as I was. You may soon be seeing Jorge Cruise recommending Hint Water once he gets a chance to try this really awesome product.
In addition to the samples, Hint, sent me a press kit showing some of the magazine articles that featured Hint, including magazines like Health, Prevention, Shape, People, BusinessWeek and Time as well as a mention that Hint has been featured on ABC’s Good Morning America program. There was also a biography of founder and CEO, Kara Goldin, and I was really impressed that she’s been just as frustrated as I’ve been with the beverage industry in trying to find healthy beverage options that aren’t bogged down with loads of sugar. I certainly commend her on taking that frustration and doing something proactive about it and launching a great product.
The Hint flavored water beverages fit perfectly into the Belly Fat Cure and are a great alternative to ordinary water. I’m really excited about the new beverage option I now have available to me, and if you’re looking to have an alternative to plain water without loads of sugar, then I strongly encourage you to seek out Hint and give some of their flavors a try. I’ll definitely be buying more.
If you need convincing on why you really need to support companies that are making great products without sugar like Hint and Zevia, check out this video of an experiment I helped Jorge Cruise with. It’s a very eye opening look at what sugar does to our blood when consumed in excess amounts. You won’t look at sugar the same again.